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Hotel revenue management case studies

Real hotel revenue management case studies.

18 years in hotel revenue management and 20+ hotels served. A selection of cases with visible context, asset type, intervention and outcomes.

18 years Hands-on work across revenue strategy, pricing and distribution.
20+ hotels Independent hotels, boutique assets, apartments and multi-property groups.
Public + anonymized cases Names only appear where the case is already public or clearly authorized.
No invented results Any missing data stays visibly marked instead of being overstated.

How to read these cases

Cases with clear context.

Some cases are public. Others are shown partially for confidentiality reasons. If a detail is missing, it is stated clearly.

  • Each case includes asset type, context, intervention and result.
  • Results are shown with the level of detail currently available.
  • If a metric or approval is still missing, it stays visibly marked.

Featured cases

Public case Boutique hotel Marbella

Boutique hotel in Marbella

A small asset that grew from 4 to 13 rooms with stable income that supported reinvestment and stronger positioning.

Public logo pending authorization
4 → 13

Rooms operated across the project evolution.

3-star upgrade

Asset repositioning supported by sustained reinvestment capacity.

Consistent income

Outcome already stated publicly, without a published breakdown yet.

Before

  • Small room count with limited margin for error.
  • Revenue needed to finance reinvestment, not only day-to-day operations.
  • High sensitivity to pricing and occupancy decisions.

After

  • Recurring income stream that supported further investment.
  • Operational growth up to 13 rooms.
  • Improved positioning culminating in a 3-star asset profile.

Useful for small or boutique properties that need stability before scaling.

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Public case Suites / serviced apartments Jerez

Catedral Suites Jerez

A profitability-led case focused on segmentation, pricing logic and channel control.

Catedral Suites Jerez
Segmentation

Commercial mix redesigned to sell with clearer intent.

Pricing

Rate strategy reviewed to protect profitability and demand reading.

Channels

Stronger channel control versus a more reactive setup.

Project context

  • Commercial segmentation needed to be restructured.
  • Profitability was the priority, not occupancy in isolation.
  • The intervention focused on pricing and channel control.

Relevant for properties that are selling, but need to sell better.

See which service fits
Anonymized name Seasonal hotel Menorca

Hotel in Menorca

One of the clearest quantitative signals on the page: more billing, stronger occupancy and a longer operating season.

Logo pending authorization
+45%

Billing increase already published on the current page.

Higher occupancy

Improved demand capture across the season.

More open months

Better use of the calendar beyond peak season.

Initial situation

  • Seasonal property with price and calendar upside.
  • Part of the year likely underexploited commercially.
  • Need to improve revenue without hurting demand.

Observed result

  • 45% billing increase.
  • Higher prices alongside stronger occupancy.
  • Ability to operate for more months each year.

Especially useful for seasonal hotels that need to align price, calendar and demand.

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Other cases

More results, in a shorter format.

Not every case needs the same depth to be useful. These are other relevant projects with the level of evidence currently available.

Case Asset type Intervention Visible result Evidence level
Luxury Apartments OMA Cádiz Premium apartments Advanced revenue management tools Sustainable growth communicated Metrics pending validation
Hotel Diamar Arrecife Urban / leisure hotel ROOTS to structure revenue and expand channels Higher online visibility and more sales Before / after detail pending
Hotel group in Seville, Jerez & Cádiz Multi-property group Redesign of pricing, supplements and agency positioning Record-high revenues Comparison period pending
Boutique hostels in Barcelona Boutique hostels Long-term revenue management partnership Four years of continued work Testimonial pending authorization

Public case

Luxury Apartments OMA Cádiz

Useful for premium-positioned assets that need more sophisticated revenue tools without eroding perceived value.

Summary sheet pending completion

Public case

Hotel Diamar Arrecife

Relevant for hotels that first need structure, KPIs, reporting and visibility before moving into more advanced optimization.

ROOTS-aligned intervention

Group case

Hotel group in Seville, Jerez & Cádiz

Especially useful for groups that need commercial coherence in pricing architecture, room supplements and market positioning.

Logo pending authorization

Relationship case

Boutique hostels in Barcelona

Four years of continuity indicate operational trust and repeat usefulness of the method, even without a public testimonial yet.

4 years of continued work

Who this is for

Not every hotel needs the same approach.

Independent hotel General management

Independent hotels

When the need is better commercial judgment, stronger control and clearer weekly decisions.

View core services
Boutique / apartments Positioning

Boutique and apartments

When the priority is to protect price, improve channel quality and sell with more intent.

See the underlying method
Small group Standardization

Groups and small chains

When the challenge is to align pricing, supplements and positioning across several assets.

View chain solutions

More context

If you want to go deeper, here are the method, the services and related resources.

See the method behind the outcomes

The conceptual structure that organizes pricing, distribution, forecasting and decisions.

Review the services that execute it

Which delivery formats usually sit behind each type of change or improvement.

Go deeper with resources

Guides and materials that explain the commercial logic behind these cases.

Open a local market example

A concrete city page showing how the same approach adapts to local competitive context.

Do you want to review your case?

If you are an owner, general manager or hotel director, we can review your context and the clearest opportunities for your property.

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